For a while, I thought I was a PC guy.

Post-college, my on-again-off-again advertising/graphic design relationship with the Mac did a triple reverse pike belly flop into the pool of quick and dirty corporate PC computing. Which was ok with me. I’d been dating PC for decades and had plenty of comfortable, “I can fix that” history with all its bugs, driver updates and plug and pray theatrics.

BUT, after decades of making out with the utilitarian PC brand and a few years of flirting with a Macbook Pro, our family recently invested in a “you gave my TV big time screen envy” iMac. I’m late to the party, but the streamlined, simplified elegance of this machine is like warm–but still at arms length– hug. The computer’s IN the monitor? No more towers? No more wires? No more jet turbine cooling fans? Customer support that practically wraps me in a scarf, skinny jeans, Converse, square glasses and stylized bedhead? Cutesy, pop bubblegum graphics to visually hold my hand with a wink and  a smile?

It’s double-fine.

And double the price. We had to rent the basement out to a wandering troupe of lost magazine salespeople for two weeks and three days, but what’s price when you’ve got a gleaming, glowing monitor the size of your youngest child perched on the desk in your office?

Nothing, that’s what.